Many techniques can unlock a public relations challenge. Sometimes it's a personal relationship. In other circumstances, a well-timed grassroots effort does the trick.
What is often missing is the power of facts. The right statistic, 10-year-old news article or heretofore hidden document can be the difference between success and failure in the public arena.
Reverse Spin knows how to find that fact and make sure it is inserted strategically into the news flow. Both principals are expert researchers whose work has inspired hundreds of important news stories in Illinois and nationally.
A last important element is knowledge of the traditional and new media. New, important information needs to be strategically introduced to maximize effect. Reverse Spin's vast knowledge of and relationships with traditional and new outlets adds that last crucial dimension to the equation.